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Storytelling in sozialen Medien-So landen Unternehmen im Kampf um Kunden gezielte Treffer mit Facebook, Twitter, Snapchat & Co

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Für Unternehmen zählt heute vor allem eines: Wie verknüpfen sie ihr Produkt oder ihre Dienstleistung treffsicher mit den wichtigsten sozialen Medien und mobilen Geräten, damit sie zum Kunden kommen? Wie nutzen sie die Tools auf Facebook, Instagram, Pinterest, Twitter und Tumblr so, dass ihr Geschäftsmodell bekannt wird? Gary Vaynerchuk nimmt sich Unternehmen quer durch all Für Unternehmen zählt heute vor allem eines: Wie verknüpfen sie ihr Produkt oder ihre Dienstleistung treffsicher mit den wichtigsten sozialen Medien und mobilen Geräten, damit sie zum Kunden kommen? Wie nutzen sie die Tools auf Facebook, Instagram, Pinterest, Twitter und Tumblr so, dass ihr Geschäftsmodell bekannt wird? Gary Vaynerchuk nimmt sich Unternehmen quer durch alle Branchen vor und zeigt an ihrem Beispiel, was sie bereits richtig machen und was noch besser geht. Er bietet griffige Marketing-Strategien auf dem neuesten Stand. Für Marketing-Leute, die im Ring stehen. Und alle, die den perfekten Unternehmensauftritt für ihren rechten Haken nutzen wollen.


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Für Unternehmen zählt heute vor allem eines: Wie verknüpfen sie ihr Produkt oder ihre Dienstleistung treffsicher mit den wichtigsten sozialen Medien und mobilen Geräten, damit sie zum Kunden kommen? Wie nutzen sie die Tools auf Facebook, Instagram, Pinterest, Twitter und Tumblr so, dass ihr Geschäftsmodell bekannt wird? Gary Vaynerchuk nimmt sich Unternehmen quer durch all Für Unternehmen zählt heute vor allem eines: Wie verknüpfen sie ihr Produkt oder ihre Dienstleistung treffsicher mit den wichtigsten sozialen Medien und mobilen Geräten, damit sie zum Kunden kommen? Wie nutzen sie die Tools auf Facebook, Instagram, Pinterest, Twitter und Tumblr so, dass ihr Geschäftsmodell bekannt wird? Gary Vaynerchuk nimmt sich Unternehmen quer durch alle Branchen vor und zeigt an ihrem Beispiel, was sie bereits richtig machen und was noch besser geht. Er bietet griffige Marketing-Strategien auf dem neuesten Stand. Für Marketing-Leute, die im Ring stehen. Und alle, die den perfekten Unternehmensauftritt für ihren rechten Haken nutzen wollen.

30 review for Storytelling in sozialen Medien-So landen Unternehmen im Kampf um Kunden gezielte Treffer mit Facebook, Twitter, Snapchat & Co

  1. 4 out of 5

    Katie Breen Allen

    I had a chance to catch some Marietv.com and she was interviewing Gary about his new book. I'll be honest, he was new to me and I almost turned the video off because I just don't have much time to read books right now unless they will help me write mine, or can help me with developing my healing-base business. Holy crapola, I'm so glad I didn't turn off the video. In fact, I watched it and then downloaded the book to my Nook. This was the first book in a long time I simply couldn't put down, and I had a chance to catch some Marietv.com and she was interviewing Gary about his new book. I'll be honest, he was new to me and I almost turned the video off because I just don't have much time to read books right now unless they will help me write mine, or can help me with developing my healing-base business. Holy crapola, I'm so glad I didn't turn off the video. In fact, I watched it and then downloaded the book to my Nook. This was the first book in a long time I simply couldn't put down, and read all the way to the end. I was both educated and entertained at the same time. I love that when I read it, I felt like the author was sitting in the room telling me all this stuff rather than just reading it in a book. There were lots of LOL moments when my husband kept asking what I was reading. Gary's no-nonsense descriptions of the various social media sites and how to use them is INDISPENSABLE! Not only did I garner information to use for my business, but also for a non-profit that I work with. The examples given with the good, the bad and the ugly as to why posts worked and didn't work....just mind-boggling. As you look at the example and read his description you sit there saying to the book "of course!" I finished the book today and already plan to go back to re-read it regularly as I develop my social media presence. If you have a business and utilize social media or are planning to - this book is a MUST for your library. I'm definitely a new fan and if you aren't - you need to be. This is one of those books when you say "holy crap, this guy is brilliant!"...seriously. Great book!! #lovedthisbook

  2. 4 out of 5

    MissUnderstoodGenius

    If you are an inexperienced social media/ digital marketer, you will find this book useful. While Gary does make some very good (and obvious) points, anyone that has experience in the space will find them elementary. The author seems to have a good understanding of how the diff social media platforms have a certain "vibe," and I'm sure his suggestions will be effective. He also has a lot of examples of good and bad business posts to the platforms. However, I got lost with the boxing analogies!! If you are an inexperienced social media/ digital marketer, you will find this book useful. While Gary does make some very good (and obvious) points, anyone that has experience in the space will find them elementary. The author seems to have a good understanding of how the diff social media platforms have a certain "vibe," and I'm sure his suggestions will be effective. He also has a lot of examples of good and bad business posts to the platforms. However, I got lost with the boxing analogies!! This book certainly had some valid and thought provoking points - To sell your product on the Internet is more than a website, one has to be able to navigate the different social media platforms and if you are selling something (even if it is yourself as a personality), you have to stand out and that's what the author sets out to do and to a large degree, the author covers as much as possible (Facebook, Twitter, Tumblr, etc)...but it would have been nice to have seen a few examples that weren't BIG/well known companies. Would I recommend it? I will give it a pass. I'd recommend The Zen of Social Media Marketing by Shama Kabani. Ah..and the author's constant reminder of his other books and how good they were and go read it - was annoying.

  3. 4 out of 5

    Paulo Ribeiro

    Worried about good content and bad writing? Not the case. Minimalist, straight to the point writing, amazing content. This book is brilliant. I have to say, this time, Gary found a sweet spot - he got it right. The main problem with the first two books were the writing - even though the content Gary brings up is great, you can tell that by following his videos around - the writing was not okay, a little repetitive and tiring. In this book, no, my friend. The writing is light, straight to the point, Worried about good content and bad writing? Not the case. Minimalist, straight to the point writing, amazing content. This book is brilliant. I have to say, this time, Gary found a sweet spot - he got it right. The main problem with the first two books were the writing - even though the content Gary brings up is great, you can tell that by following his videos around - the writing was not okay, a little repetitive and tiring. In this book, no, my friend. The writing is light, straight to the point, being even enjoyable. And the concepts he brings are brilliants and results-oriented. He takes the reader by hand and show how to do it right in social media. It's a must, a fucking must.

  4. 5 out of 5

    Diana

    I liked the premise about getting your story out there in a noisy world. However, the book read as an extension of the author's brand more than discussing good content online.

  5. 5 out of 5

    Joan

    I read this book because I have a small business and I wanted to know what I should be doing on social median AND I wanted to know how to do it. Gary does a good job of evaluating some existing ads on Twitter, etc. And he has some good ideas. However, however told me how to do it. For example, someone favored a tweet I did. How did he do that? I had to have someone tell me what DM was and how to do it. I guess Gary assumed all his readers knew how to do all the social media activities. Not so. I I read this book because I have a small business and I wanted to know what I should be doing on social median AND I wanted to know how to do it. Gary does a good job of evaluating some existing ads on Twitter, etc. And he has some good ideas. However, however told me how to do it. For example, someone favored a tweet I did. How did he do that? I had to have someone tell me what DM was and how to do it. I guess Gary assumed all his readers knew how to do all the social media activities. Not so. I would have liked a couple of paragraphs on each media style, just what is done and how it is done.

  6. 5 out of 5

    J.F. Penn

    Be interesting. Be useful. Be inspiring. Be visual. Be generous. Some of the wisdom of Gary V which he shares by analyzing the social media posts of various brands. Particularly good on visual marketing. Better in print as very visual.

  7. 4 out of 5

    Jodi

    I love Gary Vee, but I hadn't planned on reading this book. "Thank You Economy" was a little meh for me after "Crush It" so it took me seeing him in interviews with Marie Forleo and Chase Jarvis to realize I needed to read JJJRH. They were so complimentary of the content that I felt compelled to buy and read it. Glad I did. Like I said in my review for Simon Sinek's book "Start With Why", as a newbie, I need you to show me how to get from A to B to C before I'll be able to see the path from A to I love Gary Vee, but I hadn't planned on reading this book. "Thank You Economy" was a little meh for me after "Crush It" so it took me seeing him in interviews with Marie Forleo and Chase Jarvis to realize I needed to read JJJRH. They were so complimentary of the content that I felt compelled to buy and read it. Glad I did. Like I said in my review for Simon Sinek's book "Start With Why", as a newbie, I need you to show me how to get from A to B to C before I'll be able to see the path from A to C. Gary breaks down today's major social media platforms, explaining what kinds of content works for each and what the demographics are like so that I could understand what I should be doing. There were loooots of examples, which are an especially useful learning mechanism for me. It's a pretty short book and a really easy read with a ton of actionable info. It didn't hurt that I heard Gary narrating in my head the whole time. :) Enjoyed this one more than I expected.

  8. 5 out of 5

    Carol Kolceski

    OK so I loved this book! I haven't read a lot of books on social media so I thought this would be a great one for my book club "Business-Related Books For Success"! Gary Vaynechuk really stresses the importance of micro-content on social media! What is so cool about this book is that he fills the pages with sample posts that are excellent as well as lame as hell! His reviews on company's social media posts are hilarious! He lost me at "See you later, Alligator"! So funny Gary! Great Quote from J OK so I loved this book! I haven't read a lot of books on social media so I thought this would be a great one for my book club "Business-Related Books For Success"! Gary Vaynechuk really stresses the importance of micro-content on social media! What is so cool about this book is that he fills the pages with sample posts that are excellent as well as lame as hell! His reviews on company's social media posts are hilarious! He lost me at "See you later, Alligator"! So funny Gary! Great Quote from Jab, Jab, Jab, Right Hook: "Every year, the world becomes a little smaller, a little more social, a little more connected. Creating content that allows us to share our experiences, thoughts, and ideas in real time is becoming an intrinsic part of life in the twenty-first century (in fact, it's getting to the point that were making a statement when we don't share or choose not to connect)." If your business is on social media, this is a must read and you will have fun with it!

  9. 5 out of 5

    Karen

    This is an excellent book about marketing right on social media. The author does a fantastic job of explaining what works and what doesn't with actual examples of social media jabs and right hooks. We have gleaned so much information from this book about marketing our business and personal accounts. I highly recommend this to anyone who wants to make a statement on social media with their business.

  10. 4 out of 5

    Paul

    It is getting increasingly hard for companies, big and small, to tell their story in this noisy, chaotic, social media world. This book attempts to make that task a little easier. Most companies are on social media because it is "expected," or because their competitors are already here. But they have little, or no, idea as to how to do it the right way. Perhaps the biggest rule is to Create Interesting Content. Give people a reason to visit you on Facebook or Twitter more than once. Post somethin It is getting increasingly hard for companies, big and small, to tell their story in this noisy, chaotic, social media world. This book attempts to make that task a little easier. Most companies are on social media because it is "expected," or because their competitors are already here. But they have little, or no, idea as to how to do it the right way. Perhaps the biggest rule is to Create Interesting Content. Give people a reason to visit you on Facebook or Twitter more than once. Post something funny, or something that makes the reader think. Later, you can ask for their money ("Buy Our Stuff"). It should be obvious that the link included with the request for your customer's money should go right to your website's ordering page, not the main page. Make it as easy as possible for people to buy your stuff. What works on Facebook will not work on Twitter or Instagram, nor should it. You need to get creative and tailor your posts to each site. The author spends much of the book looking at actual marketing campaigns, from big and small companies, on various social media sites. He explains exactly how Company A got it right, Company B got it half-right, and Company C really shouldn't have bothered. The days of a company choosing a motto or a face of the company, and using it everywhere for several months, are also gone. Don't be afraid to change your marketing often, even every day. If your Twitter or Pinterest approach is not working (there are ways to gather, and analyze, such information), dump it, now. It is not going to suddenly get better. The author makes it easy in showing, instead of telling, how to do social media marketing. Even those companies who have yet to "get it," will be able to understand. This book is recommended for companies of all sizes; if your company is not already active on social media, why not?

  11. 4 out of 5

    Geoff Livingston

    Gary's latest book does a great job of presenting how to make social media updates interesting. His advice on community management, while martial in tone, is right in the sense that you need to nurture before you ask. Gary is one of the best marketers in the business, so his Ogilvy-esque take on updates is very interesting. More experienced social media marketers may find this to be pedestrian, but it never hurts to polish up. There are some issues from a B2B marketing perspective. Gary classifie Gary's latest book does a great job of presenting how to make social media updates interesting. His advice on community management, while martial in tone, is right in the sense that you need to nurture before you ask. Gary is one of the best marketers in the business, so his Ogilvy-esque take on updates is very interesting. More experienced social media marketers may find this to be pedestrian, but it never hurts to polish up. There are some issues from a B2B marketing perspective. Gary classifies LinkedIn and Google+ as emerging networks, and questions the strength of Google+. Any B2B company not on LinkedIn right now needs to get on board ASAP. This is the professionals social network. There are plenty of people on G+, and it is a critical network for content creators to get their information indexed by Google.

  12. 4 out of 5

    Aga Artka

    This pretty much sums it up: "Content is king, context is God and then, there if effort". So quit looking for excuses and finding all that is wrong with various social media platforms. Gary Vee says get on the wagon now, and build your momentum. Figure out a native language of each of the platforms (he covers 9 big ones in great detail) and you will see results sooner than later. He shows you examples of good and not so great posts, analyzes them and provides enough detail that anyone could benef This pretty much sums it up: "Content is king, context is God and then, there if effort". So quit looking for excuses and finding all that is wrong with various social media platforms. Gary Vee says get on the wagon now, and build your momentum. Figure out a native language of each of the platforms (he covers 9 big ones in great detail) and you will see results sooner than later. He shows you examples of good and not so great posts, analyzes them and provides enough detail that anyone could benefit, from a marketer to a business owner.

  13. 5 out of 5

    Benjamin Ooi

    This is a good book to start with when trying to advertise on big social media platforms. While it doesn't provide guidance as to how to advertise on these sites, it provides principles that marketers and business owners have to take note when doing social media advertisements. In a very brief summary, the book mainly went through 5 big social media platforms: Facebook, Twitter, Pinterest, Instagram, and Tumblr. The marketing perspective taught by this book is that consistent microcontent (which This is a good book to start with when trying to advertise on big social media platforms. While it doesn't provide guidance as to how to advertise on these sites, it provides principles that marketers and business owners have to take note when doing social media advertisements. In a very brief summary, the book mainly went through 5 big social media platforms: Facebook, Twitter, Pinterest, Instagram, and Tumblr. The marketing perspective taught by this book is that consistent microcontent (which the author calls them as "jabs") that does not encompass any sales purposes (e.g. advertise for the sake of making sales) helps tremendously in establishing a good relationship with the users of the platform. This will increase the effectiveness of a business's call-to-action advertisement (which the author calls them as "right hooks") in the future. The 3 key concepts all that marketers and business owners have to take note are (1) content, (2) context, and (3) efforts. It is important to note that the content generated has to be differentiated while retaining your business' identity, relevant to the users of the platform (e.g. such as speaking in the same language of the platform), and plays to the strengths of the platform. For example, do not use an image that resembles a stock photo on Instagram as it will not naturally fit into and it does not have the same emotional appeal as the regular Instagram posts that are posted by the community. This is because a stock photo does not look natural and detaches from the everyday reality (I know this is debatable) captured by the Instagram community. Furthermore, since the many social media platform is highly saturated, it now takes a lot more effort for your voice to be heard among all the noises. Therefore, consistent effort and experimentation are required.

  14. 4 out of 5

    Wendi Lau

    How teachers and other youth workers can use this book The skills and concepts in this book are marketable and transferable. Start a club in which teens (under adult supervision) create social media posts to help promote your branch/organization/teen club – fundraisers, call for volunteers, recruit participants. This is a concrete, project-based application of technology. Kids can add the experience to their resumes and college applications and the NGO can use it to apply for grants. It’s win-win How teachers and other youth workers can use this book The skills and concepts in this book are marketable and transferable. Start a club in which teens (under adult supervision) create social media posts to help promote your branch/organization/teen club – fundraisers, call for volunteers, recruit participants. This is a concrete, project-based application of technology. Kids can add the experience to their resumes and college applications and the NGO can use it to apply for grants. It’s win-win and free. Good luck holding those kids back! REVIEW “We have to remember to give, give, give before we ask.” (Vaynerchuk, 188) Gary Vaynerchuk is fun, knowledgeable, and challenging - exactly how he wants you to design each social media post. Remember to include your logo on the pictures. Vaynerchuk wants you to get people to LIKE your brand BEFORE asking them to buy your brand utilizing the unique characteristics of Facebook, Tumblr, Instagram, Pinterest, and Twitter. Each chapter focuses on specific social media features, how people use it, what makes an effective and memorable post, and how to make a lousy one. Examples from multinational companies and celebrities: Victoria’s Secret, Mercedes, Jeep, Selena Gomez, and Katy Perry. Social media is the new, almost free advertising (employees gotta get paid but no million dollar ad placements). Entrepreneurs and small businesses can apply these principles. Quality photography is the one expensive but essential part. Mastering one medium at a time would be less intimidating than trying to do all well at once. Excellent resource for high school or college media, influence, PR, and advertising classes.

  15. 4 out of 5

    Stephen Heiner

    Immediate pros: strong message, beautifully-designed hardcover edition, excellent case studies Immediate cons: was published in 2013 and is talking about a social media landscape that changes every 6 months. It's already, in parts, dated. The message here is the same in almost all Gary Vee content: be authentic, be true to your brand, cultivate customers and followers using long-term strategy and time-intensive, non-scaleable tactics. Additionally, here he reminds you to respect the platform. Don' Immediate pros: strong message, beautifully-designed hardcover edition, excellent case studies Immediate cons: was published in 2013 and is talking about a social media landscape that changes every 6 months. It's already, in parts, dated. The message here is the same in almost all Gary Vee content: be authentic, be true to your brand, cultivate customers and followers using long-term strategy and time-intensive, non-scaleable tactics. Additionally, here he reminds you to respect the platform. Don't post something on twitter that obviously should be on Pinterest. The medium is the message. It's lazy to cross-post the same thing across every platform. The leaders in social media never do that. "Retweeting nice things said about you to your entire consumer base has only one name. It's called bragging. Doing it nonstop is called obnoxious." (p. 108)

  16. 4 out of 5

    Lara

    I enjoyed the MBA style case study format. In my opinion, practical example of successes and failures are the best way to learn. In general, nothing is groundbreaking for a frequent user of those platforms. However, it reinforces concepts and techniques (e.g., quality photos, short and straightforward text and audience-oriented content) that many use.

  17. 4 out of 5

    Cyn

    Must read for those who work in (or alongside) social media, especially those starting out. Mind you, if you've been working in social media for a while and you're not already across these concepts in your day to day work, you've got some catching up to do. Loved this book, very pragmatic and what I've been trying to tell people for years!!

  18. 4 out of 5

    Logan

    A little dated reading in 2019 (Vine and Google+ have gone the way of the Dodo) but a lot of the principles remain solid and direct. Been putting a few of these practices to work since starting the book and it certainly makes a difference and has been aiding my podcast. All in all, well worth the read.

  19. 4 out of 5

    Aine

    Quite a good read. Lots of good information, even if it is a tad old in the fast paced world of social media and online marketing. Recommend having a read if you're looking for some guidance and need a spark to get you moving.

  20. 4 out of 5

    Nika

    This explained so many things that have been murky to me. I should have read it long ago.

  21. 4 out of 5

    Barichnel Sonna

    Pretty good jabs, never hurt anybody. Shoutout Garyvee, Although the book is basically a review/critique of brands' social media posts. Still a good guide, tho.

  22. 4 out of 5

    Magdalena Golden

    It often happens that readers downgrade a book saying that the same could have been written using only half the words but I think it's the first time I'm annoyed at a book because it promised more substance based on its dimensions but with a more standard typesetting would have only been half as long. Gary Vaynerchuk mentions at one point that he was looking to give the book also a visual social media feel but I don't buy it - my sentiments when reading it were more along the lines of - let's se It often happens that readers downgrade a book saying that the same could have been written using only half the words but I think it's the first time I'm annoyed at a book because it promised more substance based on its dimensions but with a more standard typesetting would have only been half as long. Gary Vaynerchuk mentions at one point that he was looking to give the book also a visual social media feel but I don't buy it - my sentiments when reading it were more along the lines of - let's see how many bells and whistles can we add to make this look like a big professional bible of social media so we can charge more for perceived added value. So much for the format. As for the content - Gary does make a few hugely important points and for me personally, as a small business owner still starting out, the two most important take-away messages were to 1) not shy away from new platforms and 2) value micro-content more. It's not that I hadn't known that before but it was good for me to see the examples he provides and his critique even if I don't agree with some of it, e.g. how strict he is about the length of copy on Facebook (there are great pages like the famous Humans of New York that uses the photo description for storytelling) or how he praises baiting and "intriguing" the viewer to click on links (to me it looks cheap and, professionally, it's not something with which I want people to associate my brand while also personally it's pain annoying and I groan every time I see a "this girl did something shocking but what happened next made everybody cry" type of copy)

  23. 5 out of 5

    Kelly Newton

    I read this in one day, and would highly recommend anyone interested in social media to browse through it as well. It is mostly pictures (examples) of posts, tweets, pics that are either really cool, or epically awful. Then, the author explains in detail why. He briefly breaks down the major points of the most popular social media platforms (Facebook, Twitter, Instagram, Pinterest, Tumbler, LinkedIn, Snapchat and a couple others) and some of the major differences in style, attitude, and follower I read this in one day, and would highly recommend anyone interested in social media to browse through it as well. It is mostly pictures (examples) of posts, tweets, pics that are either really cool, or epically awful. Then, the author explains in detail why. He briefly breaks down the major points of the most popular social media platforms (Facebook, Twitter, Instagram, Pinterest, Tumbler, LinkedIn, Snapchat and a couple others) and some of the major differences in style, attitude, and followers of those platforms. And then, of course, how to use those to a business advantage. While I definitely recommend this book (really, for people interested in their "reach" on social media), I wouldn't recommend purchasing it. Go check it out at the library. It will only take you a couple of days to flip through it, take notes on the major points you need to remember, and then know that all of it will be outdated next year. Which brings me to my last observation: kuddos to anyone to can write books on current topics that change as quickly as our interest in new technology and platforms. I love Vaynerchuk's attitude and writing style. He doesn't mess around. He's informative and practical. There is no fluff in his books. Yet, he's confident and funny. Another book, well done. :-)

  24. 5 out of 5

    Dane Cobain

    I was lucky enough to win tickets to the launch event for this, Vaynerchuk's third foray in to authorship as an authority on social media. As well as including a Q & A with the author himself, attendees were also given a free copy of this book, and I love free books. Here, we have something a little different to Vaynerchuk's previous work - in JJJRH, he scrutinises the micro-content pushed out by dozens of major brands. Sometimes, it works - Oreo's Superbowl tweet is a good example of this. O I was lucky enough to win tickets to the launch event for this, Vaynerchuk's third foray in to authorship as an authority on social media. As well as including a Q & A with the author himself, attendees were also given a free copy of this book, and I love free books. Here, we have something a little different to Vaynerchuk's previous work - in JJJRH, he scrutinises the micro-content pushed out by dozens of major brands. Sometimes, it works - Oreo's Superbowl tweet is a good example of this. Other times, it doesn't - you just have to look at the sad state of some of the content pushed out by half-arsed marketing managers who refuse to dedicate serious time and effort to social media. You'll learn a few things about what works and where (context, as always, is key), and you'll also feel inspired by some of the great work being done by other community managers. Start jabbing straight away, so your audience is primed and ready for a right hook.

  25. 5 out of 5

    Chris Bishop

    Telling my story in the social world is critical to my job. I am a pastor of a young church. We are a mobile church (we don't have our own building), so in some ways we have a more permanent place online than other places. I have read a number of other social media books geared to faith-based institutions but they have all fallen really flat. Vaynerchuck's book is AWESOME! This is the most helpful text I have read by far. We have a compelling story to share and he helps you frame it for the part Telling my story in the social world is critical to my job. I am a pastor of a young church. We are a mobile church (we don't have our own building), so in some ways we have a more permanent place online than other places. I have read a number of other social media books geared to faith-based institutions but they have all fallen really flat. Vaynerchuck's book is AWESOME! This is the most helpful text I have read by far. We have a compelling story to share and he helps you frame it for the particular social media networks to make impressions, engage your community and make an impact. It also have some really wonderful case studies as examples. I am now excited to pass it along to some others for them to look at. If you are wondering how to get more purchase in the social space this is a must read.

  26. 4 out of 5

    April

    This is a "must read" for anyone who does or is planning to use social media for their business or even personal brand. By illustrating his points with clear case studies, Gary Vee does an excellent job of showing us where some brands have gone wrong and how we can all learn from their mistakes. I've been involved in social media for a very long time and there have been cases where I've seen something that just didn't seem quite right but I couldn't put my finger on what the problem was. Gary do This is a "must read" for anyone who does or is planning to use social media for their business or even personal brand. By illustrating his points with clear case studies, Gary Vee does an excellent job of showing us where some brands have gone wrong and how we can all learn from their mistakes. I've been involved in social media for a very long time and there have been cases where I've seen something that just didn't seem quite right but I couldn't put my finger on what the problem was. Gary does that. He notices the nuances and subtleties in social media that can make the difference between a WIN or a FAIL. Before you go pouring your money down a bunch of marketing funnels and falling for a bunch of programs that promise overnight success, just spend a few bucks on Gary's books.

  27. 4 out of 5

    Laura Noggle

    Love "Crush It," by Gary Vaynerchuk, we've listened to this audiobook roughly 15 times in the studio ... This book ... Well, it's tough to write a book on social media and stay current ... Jab, Jab, Jab, Right Hook is 2 years old, and it shows. If you're clueless about social media, and media strategy for brands, sure, there are some useful tidbits. As someone very familiar with social media and branding, I found it mostly common sense and stuff I already knew. Maybe if Gary V was reading it, I'd Love "Crush It," by Gary Vaynerchuk, we've listened to this audiobook roughly 15 times in the studio ... This book ... Well, it's tough to write a book on social media and stay current ... Jab, Jab, Jab, Right Hook is 2 years old, and it shows. If you're clueless about social media, and media strategy for brands, sure, there are some useful tidbits. As someone very familiar with social media and branding, I found it mostly common sense and stuff I already knew. Maybe if Gary V was reading it, I'd have liked it more (no audiobook yet). Loved this quote however: "Being cool has nothing to do with age; it has to do with how solid your identity is." - Gary V, Jab, Jab, Jab, Right Hook

  28. 5 out of 5

    Julia Doherty

    I run a digital marketing and social media company, so I was intrigued to read this book as all the gurus are talking about it. I love the phrase jab jab jab right hook. A jab is the same as Green Umbrellas "Beans on Toast". This book has certainly made me think about some of the micro content that we produce for our clients. The biggest takeaway's that I had: 1. Putting our logo on the pictures on Facebook / Pinterest 2. Using images in Twitter much more. 3. Use video and I'm inspired to embrace I run a digital marketing and social media company, so I was intrigued to read this book as all the gurus are talking about it. I love the phrase jab jab jab right hook. A jab is the same as Green Umbrellas "Beans on Toast". This book has certainly made me think about some of the micro content that we produce for our clients. The biggest takeaway's that I had: 1. Putting our logo on the pictures on Facebook / Pinterest 2. Using images in Twitter much more. 3. Use video and I'm inspired to embrace Twitter Vine again 4. Think how to use snapchat in business. 5. We do a lot of "behind the scenes stuff", but the education side has dropped, so I will add more education jabs to my list for 2014.

  29. 4 out of 5

    Devika

    Will recommend this book to anyone fairly new to the world of social media marketing (like me). Vaynerchuk delivers targeted advice for the popular social media platforms- Facebook, Twitter, Pinterest, Instagram and Tumblr. He is direct and simple with words, outlining unique features of each website. Furthermore, he adds great case studies for each platform to explain what works and what doesn't. It's an easy, light and fun read. Definitely something that can be picked up after a long day. Happ Will recommend this book to anyone fairly new to the world of social media marketing (like me). Vaynerchuk delivers targeted advice for the popular social media platforms- Facebook, Twitter, Pinterest, Instagram and Tumblr. He is direct and simple with words, outlining unique features of each website. Furthermore, he adds great case studies for each platform to explain what works and what doesn't. It's an easy, light and fun read. Definitely something that can be picked up after a long day. Happy reading!

  30. 5 out of 5

    Carrie Daws

    I'm declaring myself done reading the book, but truthfully I'm not. I'm stopping partway through because I want to work on cementing the suggestions in what I've read so far first. And, it's honestly a book I will refer back to time and time again. I appreciate the discussion on the author's theory and experience with social media, but what most helped me was the plethora of examples--good, mediocre, and bad--and his analysis on what would improve the posts and make them stand out. This will def I'm declaring myself done reading the book, but truthfully I'm not. I'm stopping partway through because I want to work on cementing the suggestions in what I've read so far first. And, it's honestly a book I will refer back to time and time again. I appreciate the discussion on the author's theory and experience with social media, but what most helped me was the plethora of examples--good, mediocre, and bad--and his analysis on what would improve the posts and make them stand out. This will definitely be one of my most used marketing books.

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