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Successful Self-Publishing: How to self-publish and market your book in ebook and print

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Do you want to successfully self-publish? There are thousands of new books being published every day, but many self-published books quickly sink to the bottom of the pile. Many authors are frustrated because there are so many options for self-publishing, and they don't know which one to choose or what will be best for their book. Others spend thousands of dollars to pub Do you want to successfully self-publish? There are thousands of new books being published every day, but many self-published books quickly sink to the bottom of the pile. Many authors are frustrated because there are so many options for self-publishing, and they don't know which one to choose or what will be best for their book. Others spend thousands of dollars to publish and end up broken-hearted with the result. But it doesn't have to be this way. I've spent the last seven years self-publishing bestselling fiction and non-fiction books and in 2011, I left my day job to become a full-time author entrepreneur. I've made lots of mistakes along the way, but through the process of self-publishing 17 books, I've learned the most effective way to publish and market your books. In this book, I'll share everything with you. The book includes: - What you need to know before you self-publish - Why self-publishing an ebook is a good idea - How to format an ebook - Exclusivity and going direct - How to self-publish an ebook - Why self-publish a print book - Print-on-demand will change your life - What you need to know before you print - How to self-publish a print book - What to do if you want help with the publishing process - After self-publishing - How much does it cost to self-publish? - How do you get paid when you self-publish? - Book marketing principles - How to market fiction - How to market non-fiction Plus, links to more useful resources. If you're ready to successfully self-publish, then download a sample or buy now. You can also get your free Author 2.0 Blueprint and mini-course at TheCreativePenn.com/blueprint (just copy and paste into your browser)


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Do you want to successfully self-publish? There are thousands of new books being published every day, but many self-published books quickly sink to the bottom of the pile. Many authors are frustrated because there are so many options for self-publishing, and they don't know which one to choose or what will be best for their book. Others spend thousands of dollars to pub Do you want to successfully self-publish? There are thousands of new books being published every day, but many self-published books quickly sink to the bottom of the pile. Many authors are frustrated because there are so many options for self-publishing, and they don't know which one to choose or what will be best for their book. Others spend thousands of dollars to publish and end up broken-hearted with the result. But it doesn't have to be this way. I've spent the last seven years self-publishing bestselling fiction and non-fiction books and in 2011, I left my day job to become a full-time author entrepreneur. I've made lots of mistakes along the way, but through the process of self-publishing 17 books, I've learned the most effective way to publish and market your books. In this book, I'll share everything with you. The book includes: - What you need to know before you self-publish - Why self-publishing an ebook is a good idea - How to format an ebook - Exclusivity and going direct - How to self-publish an ebook - Why self-publish a print book - Print-on-demand will change your life - What you need to know before you print - How to self-publish a print book - What to do if you want help with the publishing process - After self-publishing - How much does it cost to self-publish? - How do you get paid when you self-publish? - Book marketing principles - How to market fiction - How to market non-fiction Plus, links to more useful resources. If you're ready to successfully self-publish, then download a sample or buy now. You can also get your free Author 2.0 Blueprint and mini-course at TheCreativePenn.com/blueprint (just copy and paste into your browser)

30 review for Successful Self-Publishing: How to self-publish and market your book in ebook and print

  1. 4 out of 5

    Una Tiers

    This book provides a lot of valuable information. The information, while more self-promotional than I am comfortable with, can help the pre-published and published author. I like the idea of following blurb structure of best selling authors and changing a book cover after release. For the published author it has ideas to polish your books and marketing.

  2. 4 out of 5

    Kristen Kieffer

    A great, quick introduction to the world of self-publishing. This is Joanna Penn's free non-fiction resource, and I highly recommend it!

  3. 5 out of 5

    J.P. Willson

    There is a ton of information in this book that I as of yet had not had the time to fully explore. I will however use this as a reference for my first completely self-published book which I am planning in the very near future. Before starting this endeavor I just had so many unanswered questions as to how to go about this and that and the other thing. After reading this it has indeed put my mind at ease on some of those issues and given a little more confidence as to where to find the answers to There is a ton of information in this book that I as of yet had not had the time to fully explore. I will however use this as a reference for my first completely self-published book which I am planning in the very near future. Before starting this endeavor I just had so many unanswered questions as to how to go about this and that and the other thing. After reading this it has indeed put my mind at ease on some of those issues and given a little more confidence as to where to find the answers to some other nagging quandaries... Off I go with my next project....

  4. 5 out of 5

    Nikki Moyes

    Not a bad overview of the self-publishing process. Each topic covered is listed in the book description so you know what will be covered. There are lots of links to further information, mostly directing the reader to the author's website and other books. This is just an overview so it doesn't go into great depth about any topic, but still contains useful information.

  5. 5 out of 5

    Brianna Silva

    I have a whole host of books on self-publishing that I've lined up to read over the next 6 months or so. This free e-book was a great way to kickstart my in-depth research on the topic as I begin to prepare for my own self-publishing journey... *excited gasp*

  6. 4 out of 5

    Harrison Lamb

    Helpful for new authors who are just getting started with self-publishing. Joanna Penn's non-fiction books are a bit of a godsend for authors looking to self-publish, but who are intimidated by the whole complex process and have no idea where to start. Joanna does a brilliant job of compacting all of the most important information on a topic into easy-to-read summaries and bullet-points over several chapters, as well as explaining why each piece of information is important. In this short, well-str Helpful for new authors who are just getting started with self-publishing. Joanna Penn's non-fiction books are a bit of a godsend for authors looking to self-publish, but who are intimidated by the whole complex process and have no idea where to start. Joanna does a brilliant job of compacting all of the most important information on a topic into easy-to-read summaries and bullet-points over several chapters, as well as explaining why each piece of information is important. In this short, well-structured book, she makes the entire process of self-publishing seem less like long, hard work and more like something that is achievable and rewarding. If you are interested in self-published and you want to know how it can be done successfully, I would recommend that you pick up this book along with How to Market a Book and How to Make a Living with Your Writing, also by Joanna Penn. Although this one is probably most useful to a writer who is not already well-informed about self-publishing and marketing, there are a few special tips and ideas in here that anyone in the business could use.

  7. 5 out of 5

    Joy Rancatore

    Where would Indie Authors be without Joanna Penn? Just like her articles and podcast, her books are clear and concise with all the information an author needs. This book is no exception to that. She gives practical guidance, shares lessons she's learned along the way and provides helpful links to explain certain topics in more detail. I highly recommend this to any author preparing to self-publish for the first time. Even if someone has published before, I imagine they will learn something from Where would Indie Authors be without Joanna Penn? Just like her articles and podcast, her books are clear and concise with all the information an author needs. This book is no exception to that. She gives practical guidance, shares lessons she's learned along the way and provides helpful links to explain certain topics in more detail. I highly recommend this to any author preparing to self-publish for the first time. Even if someone has published before, I imagine they will learn something from her practical tips.

  8. 4 out of 5

    Zoe Ashwood

    This is a great introductory book, describes the entire process and makes it look pretty straightforward! I'll 100% be reading more books from Penn's collection for writers.

  9. 4 out of 5

    J.L.

    Great book for writers just starting on their journey. Old-timers can probably find some helpful nuggets of information in here as well.

  10. 5 out of 5

    Kachina

    Simply, straight-forward, and exactly what I was looking for. While there wasn't always a ton of detail, that's ok, as I was just looking into the basics anyway.

  11. 4 out of 5

    Rick Allen

    Joanna Penn provides a wealth of information and advice for new writers, across her podcast (which is where I first encountered her), website, and books. This book is a great introduction to self-publishing, and touches on all the topics, with many links to other sources with more details. It led me to buy her book on marketing your book, which I'll be reading next.

  12. 4 out of 5

    Dany

    A short, solid book on how to self-publish successfully. I liked this and thought it gave a good overview for someone (like me) who hasn't really done any research on self-publishing yet.

  13. 5 out of 5

    Mike Kowis

    Very good introduction to self-publishing! This book is very insightful, and I especially liked the helpful links to other resources. I'm a big fan of Joanna and her extremely helpful website. Keep up the great work Joanna! Another helpful book that I like for aspiring authors is called "14 Steps to Self-Publishing a Book." The 14 Steps book seems kinda similar to this one, but it lays out the self-publishing process in an easy to follow step-by-step guide.

  14. 5 out of 5

    Paula Lee Johnson

    Detailed If you are considering self publishing your book but are lost on what steps you should take, or what all is entailed in the process, this will clear things up for you. I have downloaded other books on the same subject, but none of them were as detailed as this one. I also love the fact that the author has self published both fiction and non-fiction, so no matter what genre you write in, the information is still valuable. There were also a few " Ah-ha" moments for me. Particularly on the sub Detailed If you are considering self publishing your book but are lost on what steps you should take, or what all is entailed in the process, this will clear things up for you. I have downloaded other books on the same subject, but none of them were as detailed as this one. I also love the fact that the author has self published both fiction and non-fiction, so no matter what genre you write in, the information is still valuable. There were also a few " Ah-ha" moments for me. Particularly on the subject of how long your book(s) can continue to make money for you, as long as, you retain your rights. Essentially ensuring, that even after you are long gone from this world, your family can still benefit from! Very enlightening.

  15. 4 out of 5

    M.A. Nichols

    Having read quite a few books and listened to my fair share of podcasts on self-publishing, this really isn't the best book on the subject that I've come across. It's meant to be a very, very, very basic overview, so there wasn't really anything I got out of it. It's not a remarkable book, but has some good information for someone who hasn't done any research yet. So, not remarkable, but not bad either. Perfectly average.

  16. 4 out of 5

    Charlie

    Very good and enjoyable read. I have put the cart before the horse on this one though. I need to complete my book(s) and THEN I can worry about the self-publishing side of things. But, this is an ever evolving process, and Joanna Penn is at the forefront of this movement, and well versed in the process. Everything she writes or podcasts on the subject is worth the study.

  17. 4 out of 5

    Robert Ssempande

    In this book, Joanna talks about different aspects of self-publishing, particularly publishing and marketing a book, and how to go about them successfully. Under publishing she covers the different dynamics involved in publishing in various formats i.e. e-book, print and audio-book format. She begins by covering the basics you need to have in place before you self-publish, which are: -A great book -Your definition of success -A great cover design -A great sales description -And great choice of cate In this book, Joanna talks about different aspects of self-publishing, particularly publishing and marketing a book, and how to go about them successfully. Under publishing she covers the different dynamics involved in publishing in various formats i.e. e-book, print and audio-book format. She begins by covering the basics you need to have in place before you self-publish, which are: -A great book -Your definition of success -A great cover design -A great sales description -And great choice of categories and keywords She then delves into the pros of self-publishing an e-book, how to format an e-book, the different platforms on which to self-publish an e-book and the services (she calls them ‘aggregators’) you can use to publish an e-book on the different platforms (if you would rather have someone else do it for you). She also explains the steps you need to take to self-publish an e-book, in particular; the various fields you need to fill in, what they mean, and how to fill them in. She then goes into the pros of self-publishing a print book, the different reasons why you need to opt for the print-on-demand service that many online platforms offer, the four main print-on-demand options available and the various particulars you need to submit (most of which are already covered in the basics needed before you self-publish) in order to have your book available on these different print-on-demand options. As with the e-book, she also explains the exact steps you need to take to self-publish your print book; the different fields you need to fill in, what they mean, and how to fill them in. She then delves into the exact steps you need to take to self-publish your audio-book, particularly with an Amazon service called ACX.com (Audiobook Creation Exchange), again explaining the various fields you need to fill in, what they mean, and how to fill them in. She touches on another service called Findaway Voices (found on FindawayVoices.com) which, she says, can be used to attain a wider market reach for your audiobooks, since ACX books are only available to Audible and iTunes listeners, yet there are so many other audiobook platforms out there which cater to different other listeners. She ends by explaining the money aspect of audiobooks (the dynamics of earning royalties and paying narrators). She concludes this section on publishing by sharing a few key steps you need to take after self-publishing before explaining the main costs of self-publishing (editing, book cover design, and formatting) and how to get paid when you self-publish (the different royalty options for different platforms and the channels available for receipt of payment). Under marketing she covers the different dynamics involved in marketing both fiction and non-fiction. She begins by explaining a number of marketing principles that are a prerequisite for success in marketing a book, such as: -Changing your attitude towards marketing, that is, moving from the old negative attitude towards marketing as senseless promotion to having a positive attitude towards marketing as “sharing what you love with people who will appreciate hearing about it” -Thinking about the reader when you’re marketing, that is, “crafting words and images that will best impact the reader or evoke an emotional reaction out of them” -Owning your own website and, therefore, email list -Understanding that metadata (categories, keywords, sales description, title, and the like) is also marketing, among others. She shares specific tips for marketing fiction such as writing more books (yep, that’s actually a tip), paid advertising, using free or permafree first books in a series and building a street team (a group of loyal fans willing to help you market your book by writing reviews or/and spreading news about your book), and specific tips for marketing non-fiction such as writing books that people actually want to read and making them easy to find (using metadata), building an email list, creating a funnel, and using paid advertising. Joanna draws from her wealth of knowledge and experience as a self-published author of close to a decade, who has built a six figure income from her books, to gather, organize and generously share this valuable information. What I love about her books on self-publishing is that they are well-rounded in the sense that they show you not only how to write, publish and promote a book successfully (which is what many other self-publishing books do), but also how to truly maximize the self-publishing experience. How? By showing you how to self-publish in various formats (not just e-book and print, but also audio-book) in various genres (both fiction and non-fiction) in various regions or markets worldwide through various platforms online, thus enabling you to fully exploit all the available opportunities for your book sales. Most of what she shares has been shared by other self-publishing gurus, but that unique angle is what sets her books (the two I have read anyway) apart. If you are an author seeking to make a huge income from your books and want to maximize the self-publishing experience then get her books; they will open a world of possibilities to you.

  18. 5 out of 5

    Chris Mentillo

    Awesome! "Another brilliant piece of work completed by Joanna Pennn - the master in the arts. I only read and buy her non fiction, because I truly trust her, and she is the best."

  19. 5 out of 5

    Liz

    If you're new to self-publishing I highly recommend Penn's book. It shows you step by step how to get your book uploaded and also has great ideas on how to get it noticed, from keywords and categories and more. It may be pretty basic for some but it's still a wonderful resource.

  20. 4 out of 5

    Rebekah Morris

    While this book does have some very good information especially for someone just starting out to write and publish their first book, it was a little repetitive for me. This is the first of Joanna Penn's books that I've read and I'm looking forward to reading a few of her others.

  21. 4 out of 5

    Rachel

    *This review was originally published on RachelPoli.com. Book Cover I like the cover. I think it’s simple and conveys the message of the book pretty well. I don’t know about you, but when I open a book, amazing things come out. First Thoughts If you’ve been following my journey for a while, I’m sure you know I’m preparing myself for self-publishing. Joanna Penn is highly recommended by a lot of people all over the internet. I thought I’d give her books a try. Writing Style When it comes to business an *This review was originally published on RachelPoli.com. Book Cover I like the cover. I think it’s simple and conveys the message of the book pretty well. I don’t know about you, but when I open a book, amazing things come out. First Thoughts If you’ve been following my journey for a while, I’m sure you know I’m preparing myself for self-publishing. Joanna Penn is highly recommended by a lot of people all over the internet. I thought I’d give her books a try. Writing Style When it comes to business and writing, especially self-publishing and indie publishing, there’s a lot to learn. The pressure is on and researching this can be overwhelming. This book breaks all that down for you. It lays everything out from before publishing, during publishing, after publishing, and more. There’s a lot of helpful links to editors and book cover designers. It defines a lot of business-type vocabulary as well as touch upon the financial side of publishing – before and after. The end of the book also dabbles in marketing your book as well, though there’s a separate book written by Penn all about marketing. This is a great, quick read at just under 100 pages and it’s jam-packed with information. This is written in her point of view and this is all information she learned using trial and error with her own books, but it’s great to get ideas when jumping on the publishing wagon yourself. Overall I’m happy I picked this book up. I’ll most likely read it a couple more times to let it all sink in. I’ll definitely reference to it when I finally decide to hit that publish button. If you’re thinking of self-publishing, this is a good place to start.

  22. 4 out of 5

    Stephanie Bibb

    DISCLAIMER: While I only rated this two stars, this is based on my personal preference and the Goodreads rating system. However, I feel that this book has several good qualities and would be useful to someone who is looking for a general overview regarding self-publishing, and who doesn't mind it feeling as if it leans a bit heavily on the self-promoting side, and skewing towards a specific method of self-publishing. I was personally hoping for a bit more in depth information. If you’re new to se DISCLAIMER: While I only rated this two stars, this is based on my personal preference and the Goodreads rating system. However, I feel that this book has several good qualities and would be useful to someone who is looking for a general overview regarding self-publishing, and who doesn't mind it feeling as if it leans a bit heavily on the self-promoting side, and skewing towards a specific method of self-publishing. I was personally hoping for a bit more in depth information. If you’re new to self-publishing and want a guide that will start you in the right direction or give you an overview of what to expect and what to look for, this book has a lot of useful information. However, if you’ve already had experience with self-publishing (or if you follow Joanna Penn’s posts on Indie Author Alliance, you may find much of the information redundant. I’ve often read the author’s blog posts, which may be why much of the information felt like I’d read it before. (However, there were a few marketing insights that served as a nice reminder, and a few ideas I hadn’t considered). I wasn’t as fond of all the links to various sites that felt a bit like unnecessary promotion (or like it belong on a blog post, rather than a book), but someone unfamilar with the text may find those links useful. Indeed, it does have the added advantage of offering examples and further reading. So, while this book wasn’t quite what I was hoping for, and I personally didn’t enjoy the format as much as I’d hoped, I do think it will be of value to someone just starting out with self-publishing, or someone looking to refresh their memory on various related topics.

  23. 5 out of 5

    Katrina Roets

    The Good: This book is full of information, but is written in a clear manner so at no point did I feel overwhelmed by all of it. While Joanna mentions other books and courses that she offers, she does it in such a way that you don't feel beaten about the head with "go buy my stuff!" She knows what her readers are looking for and uses her own site to help them to dive deeper into a multitude of topics. She does mention her other book titles, but it's done as a suggestion not a hard sales pitch. Sh The Good: This book is full of information, but is written in a clear manner so at no point did I feel overwhelmed by all of it. While Joanna mentions other books and courses that she offers, she does it in such a way that you don't feel beaten about the head with "go buy my stuff!" She knows what her readers are looking for and uses her own site to help them to dive deeper into a multitude of topics. She does mention her other book titles, but it's done as a suggestion not a hard sales pitch. She also suggests other authors and groups that you might want to check out which I found very interesting. The Bad: I've got nothing, guys. While I knew most of what was in this book, I still found some gems that I hadn't seen mentioned in other places. Also, while I knew it because I've done a lot of reading lately, if this was someone's first dip into the how to self-publish pool, the knowledge held in this book is invaluable. The Summary: If you're just starting out on your self-publishing journey, this is a great place to start. This book also happens to be permafree on Amazon which makes it an even better choice! All of the knowledge, none of the risk. That makes this 100% reward and it doesn't get any better than that!

  24. 5 out of 5

    Dale L. Roberts

    Joanna Penn's "Successful Self-Publishing" is a great primer for anyone just getting into self-publishing. Her writing comes off professional yet relatable and her message is dialed in and on-point. Sadly, some of the content is a bit older with references to the now-deceased CreateSpace platform. But, for what it's worth, Joanna equips the newbie with all the tools they'll need to get going in the self-publishing industry. If you're already following Joanna Penn's podcast or YouTube channel, the Joanna Penn's "Successful Self-Publishing" is a great primer for anyone just getting into self-publishing. Her writing comes off professional yet relatable and her message is dialed in and on-point. Sadly, some of the content is a bit older with references to the now-deceased CreateSpace platform. But, for what it's worth, Joanna equips the newbie with all the tools they'll need to get going in the self-publishing industry. If you're already following Joanna Penn's podcast or YouTube channel, then you aren't in for a surprise. I've always enjoyed her open enthusiasm for writing and encouragement of the indie author community. I would've considered this a perfect publication if not for a few minor issues: • Subtitles aren't sentences, so capitalizing the main words is a must • Antiquated advice on CreateSpace However, I'm not deterred by the minor imperfections and have already bought the rest of her series to learn more by Joanna Penn. She's the moral compass and beacon the indie author community needs. Five-well-earned stars for "Succesful Self-Publishing."

  25. 5 out of 5

    Leo McBride

    Joanna Penn is one of the big names in self-publishing, and for good reason. I've reviewed one of her fiction books before - a few years ago now - but I've been a regular follower of her website, which is ceaselessly helpful in regards to advice for writers. This book gives a great overview of the process of publishing and marketing your book. This isn't about writing the book, it picks up after the point at which you've written The End and your editor has carefully ticked off every element withi Joanna Penn is one of the big names in self-publishing, and for good reason. I've reviewed one of her fiction books before - a few years ago now - but I've been a regular follower of her website, which is ceaselessly helpful in regards to advice for writers. This book gives a great overview of the process of publishing and marketing your book. This isn't about writing the book, it picks up after the point at which you've written The End and your editor has carefully ticked off every element within. In some ways, it's a lighter read than some other books on the subject, not being quite so stuffed with details as others. That said, the book itself is only a starting point, with lots of helpful links to outside websites for more information. Think of the book as the tip of the self-publishing iceberg, and the gateway to a host of websites recommended by one of the foremost experts in the field. On its own, it's a little lighter than I hoped - but if you make the effort to go beyond the pages to the linked websites, you'll find it well worth an extra star.

  26. 5 out of 5

    D.A. Henneman

    Reading this book was like chatting with my critique group, just loved Joanna’s pleasant tone! This book is another one that I have found, that will be popped right into my Writer’s Toolbox for future reference! Joanna goes through how to self-publish both print and digital formats of your book, and provides links to helpful information you can use along the way. Her points are well organized and allows you time to digest the information she is presenting. Since I listen to her podcast, I couldn Reading this book was like chatting with my critique group, just loved Joanna’s pleasant tone! This book is another one that I have found, that will be popped right into my Writer’s Toolbox for future reference! Joanna goes through how to self-publish both print and digital formats of your book, and provides links to helpful information you can use along the way. Her points are well organized and allows you time to digest the information she is presenting. Since I listen to her podcast, I couldn’t help but read the book in her enthusiastic and beautiful voice which added a whole new level to my experience. For those just starting out on their writing journey, I highly recommend checking this book out. It can save you months of trouble…trust me!

  27. 5 out of 5

    Mercedes Prunty

    Useful info and tips I have been self publishing for three years now and although I have six, nearly seven books out I still don't think I know all there is to know about self publishing. This book really helped refresh my mind on things I did know but also taught me a lot about other things such as marketing that I had not tried yet. There are also many links through the book to the authors other books, sites ect which although at first I thought was just over use of self promotion I found some Useful info and tips I have been self publishing for three years now and although I have six, nearly seven books out I still don't think I know all there is to know about self publishing. This book really helped refresh my mind on things I did know but also taught me a lot about other things such as marketing that I had not tried yet. There are also many links through the book to the authors other books, sites ect which although at first I thought was just over use of self promotion I found some of the links to be useful. Recommended for those wanting to start out their self publishing journey.

  28. 5 out of 5

    James conner

    A good synopsis of the self publishing process This book gave me a good overview of what to expect when I make the leap of faith to self publish my first book. I will definitely be using Penn's reference material along the way. I rate this 4 stars rather than 5 because it was a bit redundant in some areas such as the self promotion of many of her other books and references. I would have just liked to see more content and less repetition. The redundancy worked for her, though, as I have already do A good synopsis of the self publishing process This book gave me a good overview of what to expect when I make the leap of faith to self publish my first book. I will definitely be using Penn's reference material along the way. I rate this 4 stars rather than 5 because it was a bit redundant in some areas such as the self promotion of many of her other books and references. I would have just liked to see more content and less repetition. The redundancy worked for her, though, as I have already downloaded one of her fiction books to read next. Overall great reference for the budding indie author like myself!

  29. 5 out of 5

    Sylvia

    Pleasant but short on details I've found Joanna Penn's website, The CreativePenn to be warm, open, and very helpful. I was hoping to find the next level of specificity in this book, but did not. This book provides simple and easy recommendations and advice, but does not follow through with concrete instructions, and doesn't explain the reasons behind the recommendations. Sometimes she simply describes choices without giving a recommendation or a rationale we might use to select between them. Penn Pleasant but short on details I've found Joanna Penn's website, The CreativePenn to be warm, open, and very helpful. I was hoping to find the next level of specificity in this book, but did not. This book provides simple and easy recommendations and advice, but does not follow through with concrete instructions, and doesn't explain the reasons behind the recommendations. Sometimes she simply describes choices without giving a recommendation or a rationale we might use to select between them. Penn's writing style is clear, and the book might be useful to readers looking for a summary of the topic.

  30. 4 out of 5

    Peter

    Joanna Penn has turned out a superb text on self-publishing. I downloaded Successful Self-Publishing ages ago but only got around to reading it in the past two nights. Every aspiring author should read this book, and also access Joanna's website for terrific ongoing tips and podcasts. I've been doing the latter for ages, and I regret not reading the text earlier. Joanna is a fine writer and communicator, and while texts on marketing and other disciplines are usually boring, Successful Self-Publish Joanna Penn has turned out a superb text on self-publishing. I downloaded Successful Self-Publishing ages ago but only got around to reading it in the past two nights. Every aspiring author should read this book, and also access Joanna's website for terrific ongoing tips and podcasts. I've been doing the latter for ages, and I regret not reading the text earlier. Joanna is a fine writer and communicator, and while texts on marketing and other disciplines are usually boring, Successful Self-Publishing is ​an enjoyable little gem.

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