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Principles of Marketing, (2-download)

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Learn how to create value and gain loyal customers. Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organiz Learn how to create value and gain loyal customers. Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework. The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.


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Learn how to create value and gain loyal customers. Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organiz Learn how to create value and gain loyal customers. Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework. The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.

30 review for Principles of Marketing, (2-download)

  1. 5 out of 5

    Carlanchas Luyo

    Es material de la universidad. Literalmente no cuenta, pero lo tomé muy personal y no lo considero como una lectura académica. Me encantó muchísimo y también aprendí nuevas cosas. Algunas curiosidades por ahí. En fin ñ.ñ #FundamentosDelMarketing #PhillipKotler #GaryArmstrong #MarketingConJorgeVelascoTaipe <3

  2. 5 out of 5

    Mick Maye

    Extremely easy book to read. Well researched with plenty of Australian references.

  3. 5 out of 5

    Caitlin Grace

    Solid marketing introduction which helped earn me a HD. Australian examples were great- real delight seeing my local pet store featured!

  4. 4 out of 5

    Avilash Paul

    it will be good

  5. 4 out of 5

    Ahmed Alkadi

    The first and last book I will read on Marketing!

  6. 5 out of 5

    Fairuze

    Student friendly

  7. 5 out of 5

    Emerald Khin

    This review has been hidden because it contains spoilers. To view it, click here. All marketers must read this one!

  8. 5 out of 5

    Ben Lever

  9. 4 out of 5

    Chiari Ikehata

  10. 5 out of 5

    Dyah

  11. 4 out of 5

    Viet Hoang

  12. 5 out of 5

    Sunil Gandewar

  13. 4 out of 5

    Aayan Tanveer

  14. 5 out of 5

    Noura Al Fadhli

  15. 5 out of 5

    Tran Thanh Binh

  16. 4 out of 5

    Jabrayil Valiyev

  17. 4 out of 5

    Lilia

  18. 5 out of 5

    Khalid

  19. 5 out of 5

    Vivek

  20. 4 out of 5

    Ahmed BenArfa

  21. 4 out of 5

    Anji Taylor

  22. 4 out of 5

    Zahra Pour

  23. 5 out of 5

    Sridhar Guntur

  24. 4 out of 5

    Rachel Baptiste

  25. 4 out of 5

    Sandra Napoleeon

  26. 4 out of 5

    Bookinterest

  27. 4 out of 5

    Jenny Gozar Ferriols

  28. 4 out of 5

    Hang Ho

  29. 4 out of 5

    Juan Arevalo

  30. 4 out of 5

    Christina

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